In today's fast-paced digital world, mobile apps have become an integral part of our lives. With millions of apps available in various app stores, it's crucial for app developers and marketers to find effective ways to engage and retain users. One powerful tool that has proven to be highly successful in achieving this goal is mobile push notifications.
Mobile push notifications allow app owners to deliver timely and relevant messages directly to user's mobile devices, even when the app is not actively being used. These notifications serve as a constant reminder of the app's presence and provide valuable information, updates, promotions, and personalized content to keep users engaged and coming back for more.
To maximize the potential of mobile push notifications, app owners rely on dedicated mobile push notification tools. These tools are designed to streamline the process of creating, sending, and managing push notifications, ensuring that they are delivered to the right user at the right time. Let's explore some popular mobile push notification tools that have gained prominence in the market:
- Appflow.ai
- OneSignal
- Firebase Cloud Messaging
- Leanplum
- Pushwoosh
- CleverTap
- Airship
- Braze
- PushBots
- WebEngage
- Pusher Beams
- Catapush
- Batch
- Iterable
- Notificare
- Netcorecloud
- NotifyVisitors
- Optimove
- Xtremepush
- Swrve
1. Appflow.ai
Appflow.ai is a dedicated analytics and experiment platform specifically designed for subscription apps, aiming to optimize their monetization strategies and increase their in-app subscription revenue.
With one of its features—the advanced no-code push notification tool, you can effortlessly create, design, schedule, and send personalized push notifications all within a single dashboard.
Once you have configured the automatic push notification settings, they will be seamlessly delivered to app users across platforms at the optimal time without any app release.
Price: One-month free trial available. Paid plan starts at $6.88 per $1,000 of MTR(monthly tracked revenue).
2. OneSignal
OneSignal is a customer engagement platform for both mobile and web businesses to maximize user engagement and minimize churn.
It provides developers and marketers with powerful tools to send targeted push notifications, in-app messages, and emails to their app users or website visitors. OneSignal supports multiple platforms, including iOS, Android, and the Web, making it versatile for businesses of all sizes.
OneSignal simplifies the process of implementing and managing push notifications, helping businesses enhance their user engagement and overall customer experience.
Price: Free for mobile push notification feature.
3. Firebase Cloud Messaging
Firebase Cloud Messaging (FCM) is a cloud-based messaging service provided by Google.
It allows developers to send push notifications and messages to mobile devices, web applications, and other connected devices. FCM supports both Android and iOS platforms, providing a unified solution for sending notifications to a wide range of devices.
With FCM, developers can target individual devices or groups of devices, allowing for personalized and targeted messaging. It supports various types of notifications, including basic text messages, rich media notifications, and actions that users can take directly from the notification itself.
Price: Free
4. Leanplum
Leanplum is a customer engagement and mobile marketing platform that helps businesses optimize their mobile app experiences. It offers a comprehensive set of tools and features to enhance user engagement, drive app retention, and increase conversions.
With Leanplum, businesses can deploy various types of messages, including push notifications, in-app messages, emails, and SMS, enabling multi-channel communication with their app users.
The platform also supports A/B testing, allowing businesses to experiment with different messaging strategies and optimize their campaigns for maximum impact.
Price: Custom pricing, need to contact sales for a quote.
5. Pushwoosh
Pushwoosh is a mobile & web push notification service that allows businesses to send real-time push notifications to their mobile app users. The platform supports push notifications for Android, iOS, Windows Phone, and other mobile platforms.
Pushwoosh provides tools and features for creating and managing push notification campaigns, targeting specific user segments, and analyzing the performance of push notifications.
It also offers additional features such as in-app messaging, geolocation targeting, and integration with popular customer relationship management (CRM) and marketing automation platforms.
Price: Starts at $7/MO (for the first 1000 subscribed users).
6. CleverTap
CleverTap is a customer engagement and retention platform that helps businesses understand, engage, and retain their users.
It provides a comprehensive set of tools for seamless mobile app marketing automation, user segmentation, personalized messaging, and analytics.
CleverTap enables businesses to deliver targeted messages across various channels such as push notifications, email, SMS, in-app messages, and web push notifications, allowing them to optimize user engagement and drive conversions.
Price: a-30-day free trial for apps with < 100K MAUs, paid plan starts at $75 / Month.
7. Airship
Airship is a customer engagement platform that helps businesses deliver personalized and relevant messages across various digital channels. Formerly known as Urban Airship, it enables businesses to create and automate highly targeted mobile app notifications, SMS, email, in-app messages, and web push notifications.
Airship allows businesses to segment their audience based on various criteria such as user behavior, preferences, location, and demographics. This segmentation capability helps deliver targeted messages to specific groups of users, increasing the effectiveness of communication and driving engagement.
Price: Starts at $25k/year
8. Braze
Braze is a customer engagement platform that helps businesses build and maintain meaningful relationships with their customers.
Formerly known as Appboy, Braze enables businesses to deliver personalized and relevant messages across various channels, including mobile push notifications, email, SMS, in-app messages, web push notifications, and more.
With Braze, businesses can create highly targeted and automated campaigns based on user behavior, preferences, and other attributes. The platform offers advanced segmentation capabilities to ensure that the right message reaches the right audience at the right time.
Price: Custom pricing, need to contact sales for a quote.
9. PushBots
PushBots is a mobile push notification service that helps businesses engage and communicate with their mobile app users. It provides a platform for sending automated and personalized push notifications to iOS and Android devices.
With PushBots, businesses can segment their user base based on various criteria such as demographics, behavior, preferences, or location, allowing them to send targeted messages to specific groups of app users.
This segmentation capability helps improve the relevance and effectiveness of communication.
Price: Starts at $29/mo
10. WebEngage
WebEngage is a user retention platform that helps businesses deliver personalized and contextual messaging to their users across various channels, including mobile push notifications, in-app messages, email, SMS, and web push notifications.
It provides tools for user segmentation, automation, and analytics to enable businesses to create and execute targeted marketing campaigns.
WebEngage also offers features like A/B testing, user journey mapping, and real-time messaging to help businesses optimize their customer engagement and drive user retention and revenue growth.
Price: Custom pricing, need to contact sales for a quote.
11. Pusher Beams
Pusher Beams is a service provided by Pusher that facilitates sending real-time push notifications to mobile and web applications.
It enables developers to easily add push notification functionality to their applications without having to build and maintain the infrastructure themselves. With Pusher Beams, developers can send targeted and personalized notifications to specific devices or groups of users.
The service supports various platforms, including iOS, Android, and web browsers. It provides SDKs and APIs that developers can integrate into their apps to handle device registration, notification management, and message delivery.
Price: Free plan available; Paid plan starts at $29/month.
12. Catapush
Catapush is a cloud-based push notification service that allows businesses to send real-time notifications to their mobile app users.
It enables businesses to engage with their users by sending personalized and targeted notifications directly to their devices.
Catapush supports both Android and iOS platforms and provides features like in-app messaging, geolocation targeting, delivery reports, and message scheduling. It aims to improve user engagement, increase app retention, and enhance overall customer experience.
Price: Free trial available; Paid plan starts at €0.02 per MUAR (monthly unique active recipient) / per month.
13. Batch
Batch is a mobile engagement platform that helps businesses communicate and engage with their mobile app users. It provides a range of tools and features to enable personalized and targeted messaging, push notifications, and in-app messaging.
Batch allows businesses to segment their user base, create automated campaigns, and send relevant and timely messages to specific user groups. It also provides analytics and tracking capabilities to measure the effectiveness and impact of the messaging campaigns.
Batch aims to improve user engagement, retention, and conversion rates for businesses by delivering relevant and engaging mobile experiences.
Price: Custom pricing, need to contact sales for a quote.
14. Iterable
Iterable is a growth marketing platform that allows businesses to create personalized and multi-channel marketing campaigns.
It provides tools and features to engage with customers through email, mobile push notifications, SMS, in-app messages, and more.With Iterable, businesses can segment their audience based on specific criteria and send targeted messages.
The platform enables the automation of marketing workflows, allowing businesses to create personalized customer journeys and automate communication based on user behavior or triggers.
Price: Custom pricing, need to contact sales for a quote.
15. Notificare
Notificare is a customer engagement and mobile marketing platform that enables businesses to deliver personalized notifications, messages, and content to their mobile app users.
It provides a comprehensive set of tools and features to enhance user engagement, retention, and conversion rates. With Notificare, businesses can send push notifications, in-app messages, SMS messages, and email campaigns to their app users.
The platform allows for advanced segmentation and targeting based on user preferences, behaviors, and locations to deliver relevant and timely messages.
Price: Starts at €19/month excl. VAT (if applicable)
16. Netcorecloud
Netcorecloud is a customer engagement and marketing automation platform. It is a cloud-based solution that helps businesses deliver personalized and targeted communications across multiple channels.
Netcorecloud provides a range of tools and features to engage customers, automate marketing campaigns, and drive conversions.
It allows businesses to send email campaigns, SMS messages, push notifications, in-app messages, and more, helping them reach their customers through various touchpoints.
Price: Custom pricing, need to contact sales for a quote.
17. NotifyVisitors
NotifyVisitors is a customer engagement and marketing automation platform that offers a range of tools and features to help businesses engage with their website visitors and mobile app users.
It enables businesses to deliver personalized and targeted messages through various channels, including web push notifications, email campaigns, in-app messages, SMS messages, and more.
The platform provides advanced targeting and segmentation options, allowing businesses to send relevant and timely messages to maximize engagement and conversions.
Price: Free plan available; Paid plan starts at $60/mon.
18. Optimove
Optimove is a customer relationship management (CRM) and retention automation platform designed to help businesses optimize their customer marketing strategies.
It offers a range of features to enhance customer engagement and retention. It enables businesses to create automated, personalized campaigns across multiple channels, including email, mobile push notifications, SMS, in-app messaging, and more.
Optimove uses advanced data analytics and machine learning algorithms to deliver personalized and targeted campaigns to maximize customer engagement, loyalty, and lifetime value.
Price: Custom pricing, need to contact sales for a quote.
19. Xtremepush
Xtremepush is a customer engagement and marketing automation platform that enables businesses to deliver personalized, targeted, and contextual messages across multiple channels.
With Xtremepush, businesses can create and automate various types of campaigns, including mobile push notifications, email marketing, SMS messages, in-app messaging, and web push notifications.
This allows them to reach their audience on different devices and platforms, delivering relevant messages at the right time.
Price: Custom pricing, need to contact sales for a quote.
20. Swrve
Swrve is a customer engagement platform designed to help businesses build and execute personalized, data-driven marketing campaigns across various digital channels.
It offers a range of features and tools to engage with users in real time, analyze their behavior, and optimize campaign performance. With Swrve, businesses can create and deliver targeted messages across channels such as mobile apps, websites, email, SMS, push notifications, and more.
The platform enables businesses to segment their audience based on user attributes, behaviors, or preferences, allowing for highly personalized and relevant messaging.
Price: Custom pricing, need to contact sales for a quote.
Wrapping Up
Mobile push notifications are the game-changer when it comes to engaging and retaining app users. Utilizing dedicated mobile push notification tools can effectively communicate with the app audience, drive user actions, and ultimately boost user engagement and retention rates.
When selecting a mobile push notification tool, it's important to consider several factors such as ease of use, supported platforms, targeting options, analytics capabilities, and scalability.
Each tool mentioned above has its unique features and strengths, so it's crucial to choose one that aligns with your specific app requirements and business goals.
20 Best Mobile Push Notification Tools 2023
