Introduction
In today’s digital world, app managers or marketers are required to make growth decisions based on data to drive app business. They make good use of all the analytics methods trying to extract the most valuable and actionable insights.
Among all the analytics methods, funnel analysis is important for analyzing app users' conversion flows, understanding user behaviors and uncovering in-depth insights.
Tools are needed to facilitate this data analytics process. There are various tools in the market to help visualize the app data. Nevertheless, each funnel analysis tool has its own unique features. If you are a beginner, you need to choose the tool carefully according to your need.
This article compiles the ten best funnel analysis tools for mobile apps. Let’s see whether there is one that suits you.
10 Best Funnel Analysis Tools for Mobile Apps
1. Google Analytics
Google Analytics is a well-known free analytics tool for both websites and apps. Its funnel analysis feature supports tracking the steps your app users take to complete a task and visualizing the process into a funnel.
You can see clearly where most of your app users leave and what are the conversion rates between each step. With this funnel insight, you can improve inefficient app user journeys.
To create a funnel, firstly you need to send custom events to Google Analytics and then define manually the user journey you want to measure.
For example, you can create a funnel that shows how your app's free users become subscribers, with detailed actions taken from free trials to paid subscriptions.
2. Appflow.ai
Appflow.ai is a subscription analytics tool for mobile companies to build, analyze, test and grow in-app subscriptions for iOS and Android apps.
Appflow.ai‘s funnel analysis specializes in tracking post-install events of users from different marketing channels for subscription-based apps. At present, it supports integrating with Apple Search Ads and Adjust to track the post-install events, at the level of channels, campaigns or keywords.
You can see which marketing channel brings the most valuable users or ROA, which channel or campaign is the least effective, and so on. With the help of the funnel insight you get from Appflow.ai, you can make the right marketing decisions and better budget allocations.
The platform will track standard subscription events by default, so it is an out-of-box analytic tool for subscription apps. Just select which marketing channel you want to track and the default funnel (installs>trials>subscriptions>refunds/renewals-off) will show up to you in a minute. Additionally, if you want to track a specific user event, you can send it to Appflow.ai and define which step you want to put it. And then all is settled.
For example, if you own a musical app, now you want to figure out whether users who have tried listening to a song that needs a subscription are more likely to subscribe. You can send this custom event “try listening to VIP song” to Appflow.ai. Place the event ahead of the event “subscription”, so you can observe and analyze the relevance between these two events.
If you want to start analyzing post-install events and the real effectiveness of different marketing channels for your subscription-based apps, sign up for a free Appflow.ai account (no credit card required).
3. UXCam
UXCam is an experience analytics solution for mobile apps. Its multi-step funnels allow you to visualize users’ in-app journey and measure conversion across different segments. What’s more, you can combine the “session replay” feature with funnel analysis.
This enables you to get a deeper understanding of how users interact with your apps. So you can learn the friction points users have encountered. And finally, make improvements to increase engagement and drive conversions.
The creation of a funnel using UXCam requires you to choose the events or screens needed to be added to the funnel in order. And you can see a funnel present to you after clicking “Save funnel”.
For example, you can create a funnel from users launching the app to making a payment. You may play the session where users abandoned their shopping cart to see whether they have a technical paying issue.
4. Smartlook
Smartlook is a product & user analytics tool for both mobile apps and websites. Funnels at Smartlook visualize how people follow the path you expect them to take in order to convert. Together with the “session recordings” feature, you can easily find out where users drop off and see what they do when they churn.
Figuring out why users drop off enables you to fix the issues that are preventing your users from converting. Thus you can improve both the user experience and the conversion rate.
Making a funnel using Smartlook is not complicated. You can first set up events needed using the built-in event creator. And then make a funnel adding events to every step of the funnel from the event list. Follow the guide to set up configurations and a funnel is created.
For example, you can create a funnel to see how your users react to your new features.
5. Flurry
Flurry is a mobile solution for analyzing app metrics. Conversion funnel analysis is one of its important features. This feature enables you to easily create conversion funnels and measure a series of steps you want your app users to complete.
The funnel can uncover user behaviors so you can understand how app users progress through each step. The in-depth insight is going to be meaningful in optimizing conversion and boosting engagement.
6. Countly
Countly is a flexible product analytics tool available for mobile, web, and desktop apps. The retroactive funnel available at Countly enables businesses to see how users flow through their apps based on predetermined events.
This feature empowers businesses to track and analyze user behavior and details about their customers using custom events. Understanding these insights, they can find ways to improve user experiences and the conversion rate.
You can set up a funnel easily in a few steps following the guide: Name the funnel>Choose Funnel Type>Define and configure the steps in Funnel>Create a funnel.
For example, you can define steps in a funnel as Register > Share media > Proceed to Checkout.
7. Heap
Heap is a comprehensive digital analytics tool for apps or websites. One of its key features is funnel analysis, which visualizes user paths through the product.
This feature allows businesses to calculate the number of unique users who have completed a set of actions on their apps or websites and the conversion rates for every user path and sub-path.
Understanding where your users drop off and where they go instead offers a great data ground for making decisions to improve user experience and increase retention.
8. Mixpanel
Mixpanel is a product analytics tool for mobile and web applications. Its funnel analysis feature can help build retroactive funnels and analyze conversion rates to determine why and where your users churn.
From the funnel visualization, you can see the number of users who convert from one event to another within a particular time period. This gives deeper insights into segment performance, drop-off points and other critical dimensions of the user journey. You can try to fix issues during each step of the funnel to improve conversion rates.
9. Amplitude
Amplitude is a digital analytics tool that enables users to build better products. Funnel analysis at Amplitude offers a Funnel chart that gives insights into how users interact with different events in their journey.
You can quickly learn where most users are leaving. Take a deeper investigation in this step to figure out the potential issues. Make good use of these insights to grow your user base.
10. Leanplum
Leanplum is a mobile engagement tool for app marketers, focusing on creating personalized app experiences for app users. Its funnel analysis traces down the user path step by step in cross-channel campaigns.
Insights of the funnel empower you to understand how your marketing campaigns and messaging influence conversions and other KPIs. You can make better engagement decisions thereafter.
Conclusion
Funnel analysis can be an effective analytics method to understand users and improve conversion. Choosing the right tool for your funnel analysis is significant. Firstly you need to confirm your purposes for conducting a funnel analysis, and then choose the right tool for it. The above are the 10 best funnel analysis tools for mobile apps. Hope you can find one that suits your need.
10 Best Funnel Analysis Tools for Mobile Apps
